Sure Thing

â€Å"Sure Thing† response essay In David Ives' play â€Å"Sure Thing,† the key and only characters are Bill and Betty. The two characters meet, by happenstance in a restaurant and the play unfolds from there with the punch line always being, â€Å"Sure thing†. The comedy is centered on a bell that one of the two characters ring when the exchange takes an unwanted twist; the bell signifies that the question asked or conversation being held begins anew with a different outcome.With the bell ringing, it is almost as if the characters get to do an instant replay, while editing, to bring about a different outcome, a cinematic mulligan, so to speak. The outcome, is that of the two saying and doing, all the right things at the right time and an implied happily ever after ending, How much easier life would be if you could just call â€Å"cut† or a little bell would ding every time you said or did something incorrectly. â€Å"Sure thing† is very similar to a commercial that is airing currently for the Nissan Altima.In the commercial every time the character does something incorrectly, a horn beeps to let him know that a mistake has been or is being made. I think all of us could use something like that at times. Unfortunately, we do not get that liberty, and are forced to live with our choices and decisions whether good, bad, or indifferent. I have personally made bad decisions, for instance, I once used the wrong weed killer on my grass and killed my entire lawn, how helpful a horn or bell would have been then.The line that stood out to me the most in the play was â€Å"Is this chair taken? † It is kind of an odd and rhetorical way to open a conversation, don’t you think? Clearly, Bill can see that no one is sitting in the chair yet he still asks the question. Sometimes people use a roundabout way to get where they are trying to go. For instance, Bill could have just as easily asked, if Betty minded if he sat there, and left it up to Betty to elaborate on the outcome. She then could have said yes, no, I am sorry someone is already sitting there, or whatever response she chose.To me it seems like a waste of time to ask a question if you already know the answer, or if you know that you will have to ask another question because of how you worded your first statement or question. Some people will argue that these rhetorical questions or statements are conversation starter. I would have to disagree with them. I am a firm believer in; just say what you are really trying to say. As you can see from the play when you try an around about method, it leaves too much room for interpretation and error. Had Bill just asked Betty â€Å"Would you mind if I sit here? † the possibility of a â€Å"Sure Thing† would have been much greater.

Was the Treaty of Versailles Unfair to Germany Essays

Was the Treaty of Versailles Unfair to Germany Essays Was the Treaty of Versailles Unfair to Germany Paper Was the Treaty of Versailles Unfair to Germany Paper The Treaty of Versailles was signed on June 28th, 1919. It took David Lloyd-George, Prime Minister of Britain, Georges Clemenceau, Prime Minister of France, and Thomas Woodrow Wilson, president of the United States of America, six months to negotiate this peace treaty. I believe that the Treaty of Versailles was reasonable, mostly fair but sometimes unfair as well, as Germany had annexed parts of other countries and it was only fair to give those parts back to their original country, also Germany invaded Belgium, a neutral country, destroying it. However, it was unfair that Germans who lived in parts of Germany, such as Posen and near Danzig, were not allowed to be German or a part of Germany, while for example Poles who had been living in Germany before the Treaty of Versailles, now had their own country, Poland. According to the Treaty of Versailles, Germany had to lose 10 percent of its land and all of its colonies1. Germans did not like this; however, Germany had annexed Alsace- Lorraine, two rich industrial parts of France after the Franco- Prussian wars in 1870 and 1871, and in 1918 after Russia had signed the Treaty of Brest- Litovsk, Germany took 35 percent of Russias land together with most of its industry. Germans were now thinking that losing 10 percent was a lot, when before they had had no problem with forcing Russia to lose 35 percent of its land, especially most of its industrial land. The Treaty of Versailles now simply commanded Germany to return Alsace- Lorraine to France, the 35 percent of Russia was partly given back to Russia but was also use to form new countries, Schleswig was given to Denmark, West Prussia, Posen and Upper Silesia were given to Poland2 just to name a few. Article 116 of the Treaty of Versailles states: Germany acknowledges and agrees to respect as permanent and inalienable the independence of all the territories which were part of the former Russian Empire on August 1st, 1914. 3 And article 51 says that: The territories which were ceded to Germany in accordance with the Preliminaries of Peace signed at Versailles on February 26, 1871, and the Treaty of Frankfurt of May 10, 1871, are restored to French sovereignty as from the date of the Armistice of November 11, 1918. The provisions of the Treaties establishing the delimitation of the frontiers before 1871 shall be restored. 4 These article states that Germany shall respect the parts of th e former Russian Empire, which it annexed, now to be free and no longer a part of Germany. The second article states that Alsace- Lorraine shall be returned to France, and that the German and French boundary is to be just like it was before the Franco- Prussia wars. Also articles such as, 83, 87 and 1095 command Germany to give land to Poland, Czechoslovakia and Denmark and establish the new German boarders. On August 4th, 1914 Germany invaded Belgium, which up till then had been a neutral country just like the Netherlands. With this act Germany broke article seven of the 1839 Treaty of London, which stated that: Belgium, within the limits specified in Articles I, II, and IV, shall form an independent and perpetually neutral State. It shall be bound to observe such neutrality towards all other States. 6 However, the German army went through Belgium plundering and terrorizing- they shot civilians, burned down towns, raped women and children7, while trying to full fill the Schlieffen Plan. The German army did not only do this to Belgium, but to all other countries they invaded, but Belgium is simply one of the most known as it marked the begin of World War One. As a result it is quite fair that Germany had to pay 132 billion German marks8 for the reparations of World War One, after they went through a country destroying it and its people, invaded other countries such as Russia and France, doing the same there. However, you can also look from the other side, Germany didnt only have to pay for the damage it made, but also for the damage the British, the French, the Russians, the Americans and everyone else who fought in the war made. But Germany was one of the strongest, on of the richest country and the USA, Britain and France could not let Germany stay too powerful. I still believe that this was not too harsh on Germany, as Germany caused a lot of damage and started the war, and now had to pay. One of Woodrow Wilsons fourteen points was self- determination. This meant that he wanted every nationality to be able to rule themselves, in their own country9. As a fact, this point was incorporated in the Treaty of Versailles leading to the creation of Czechoslovakia and Yugoslavia and to the recreation Poland. Czechoslovakia was mostly made up of mostly Czechs (seven million) and Slovaks (two million). However, there were also seven hundred thousand Hungarians, four hundred fifty thousand Ukrainians and three and a half million Germans living in Czechoslovakia10. Yugoslavia was mostly made up of Serbs, Macedonians, Croats, Slovenes and Bosnians11. Poland was recreated but around thirty percent of its population was not Polish, but Russian or German or Jewish,12 to name some. Due to the Treaty these Poles, Czechs, Slovaks, Serbs, Bosnians, Croats, Macedonians and Slovenes, all got their own country, which they could rule. This was self- determination. However, the Germans living in Czechoslovakia were not allowed to be German and they were not allowed to live in their own country and be ruled by Germans. These Germans had to be Czechoslovakian, which a majority of the Germans did not want to be as many wanted to live inside Germany. The same thing happened with Poland and the Polish Corridor. The Germans living near Danzig, in the Polish Corridor, now no longer were German but Polish instead. This was basically against Woodrow Wilsons point of Self- determination, as these Germans were not allowed to live in their own country and to be their own nationality. Therefore I believe that the Treaty of Versailles was mostly fair but also a bit unfair, due to the fact that Germany had annexed parts of, for example France and Russia and it was nothing but fair, that Germany had to return this land. Also Germany started World War One or at least the actual fighting, by invading the neutral state of Belgium, demolishing it. And lastly, and the reason why I believe that the Treaty of Versailles was a bit unfair, because Germans living in parts of Germany that were given to another country, were not allowed to rule themselves, or to live in their own country going against the point of self- determination in the Treaty of Versailles. All in all I believe that the Treaty of Versailles was reasonable. References historylearningsite.co.uk/treaty_of_versailles.htm http://avalon.law.yale.edu/imt/partiii.asp firstworldwar.com/source/london1839.htm https://www.csmonitor.com/World/Europe/2010/1004/Germany-finishes-paying-WWI-reparations-ending-century-of-guilt

Politics Essay Example | Topics and Well Written Essays - 1250 words - 2

Politics - Essay Example There is no one in Canada who does not want to bring about a change. Promises are not new for the nation. We were promised to bring our soldiers home; but were cheated. We were offered a green economy but that still exists in dreams. We cried against scandals but we are blessed with scandals after scandals. It is the same story every time; only the leaders change. So, we all feel it is high time to change. Canada knows me, Canada knows Nycole Turmel. You, the people of Hull-Aylmer have seen how I have stood all these years for what I believed to be true. Canada is ready for the great leap. Dear friends, I am ready to bring that change to this very place by being its voice in the cabinet. My offer is not to pursue the age-old negative politics that stagnates progress. Instead, I promise to stay away from political dramas and work for what you people hold dear; your priorities. There are a number of things we urgently want to do in the nation. Firstly, we need to see that our families and seniors are not neglected. It is rather painful for every Canadian to see that our seniors-who gave us prosperity and dreams- are ignored as a result of our political dramas. In addition, we all love to have our troops back from Afghanistan. Evidently, it is high time to have a considerable change in policy, and it is high time for we people to show determination to wipe out what has clogged our political system and administration. It is rather embarrassing to note that the people whom we selected all these years to uphold what we believed true were deceiving us by vehemently and rudimently ignoring what they promised us. It is even more embarrassing to note that we went on selecting them again and again for reasons unknown. Admittedly, it is an injustice I am doing to myself if I say ‘for reasons unknown’. Evidently, it is our lukewarm attitude towards even such serious matters which give them the courage to

Health Care Provider Faith and Diversity Research Paper

Health Care Provider Faith and Diversity - Research Paper Example Health Care Provider Faith and Diversity The link between spirituality and patient treatment has been a substantial concern in health care. Spirituality plays a vital part in patients’ life and there exist a relationship between patient’s religious pledge and health consequences. Thus, patients prefer the healthcare providers to consider the religious factors in health care (Anandarajah & Hight, 2001). Different religious groups possess diverse belief system in terms of heath care. Thus, a health care provider must remain aware regarding diverse religious beliefs in order to provide quality medical care. A spiritual assessment is generally regarded as a practical step in integrating patients’ spirituality into health care practice. Spiritual assessment is the procedure through which health care providers can recognize the spiritual requirements of patients relating to their psychological health conditions (Hefner, 2008). Therefore this assignment deals in spiritual assessment of a patient with respect t o understanding the religious belief. The objective of the assignment is to recognize how different religion view healing and what are the factors they consider most while receiving significant health care services. In order to undertake the spiritual assessment, I employed the tool of Spirituality Scale. Spirituality Scale is a holistic tool that is intended to evaluate the opinions, perceptions, religious practices and ritual characteristics of patients.

Informal Analytical Report Essay Example | Topics and Well Written Essays - 750 words

Informal Analytical Report - Essay Example The people way of life will be affected as they may be forced to change in productive ways that use less land. The idea is to make them look out for jobs to cater for their daily needs since farmlands can be reduced. The people living on the proposed site may be forced to vacate the land to newer areas which may be less productive, and this will force the people adopt different ways of survival. Moving vehicles may knock down people as they perform their errands since most of them use footpaths, which may be destroyed forcing them, use the roads. The water catchments may be destroyed, and rivers may be diverted towards far areas forcing them look for water from afar. The main construction will cause noise pollution and air pollution from fumes emitted by the vehicles undertaking the construction. To solve the possible emerging issues and retaliation; the community will be sensitized to effects and possible solutions the company is willing to put in place. The manufacturing company will come up with solutions to each problem they will cause as they create the diversion. Footpaths will be constructed alongside the main roads to prevent people being knocked down by vehicles. However, in case of accidents when people are crossing the roads, the company caters for the expenses incurred for the medical services of the individuals working in the institution and is involved in an accident. Bumps must be placed on strategic crossing sites, and the community must be taught on road safety. On matters of diversion of rivers, the company must provide piped water to each doorstep to reduce movement of people and animals to and from the rivers. This will reduce a number of accidents thus reducing compensation to be made by the company. Though the community will feel the road is an unnecessary evil, they must be shown the positive impacts the roads can inflict to their

Topic Assignment-Psychology Essay Example for Free

Topic Assignment-Psychology Essay Assignment Topic: Intellectual Disability State: An IQ test is used for several reasons, even to determine if an individual ha intellectual disability. Intellectual disability (also known as mental retardation), is a condition in which a persons behavioral and cognitive skills exist at an earlier development stage, developmentally delayed. Elaborate: In other words, there are individuals that are taking longer to develop. They are developmentally delayed, meaning that their behavioral and cognitive skills exit at an earlier developmental stage than the skills of others who are the same hronological age. Without all the technical terms, basically these individuals have a harder time to develop and get involve in things any other individual would do, because they depend on someone else and most of the time they cannot live independently. To determine who has intellectual disability they must have an IQ lower than 70, adaptive behavior skills are low, and limitations presented by age 10. Exemplify: For example, when we were all in high school there were a few students who had their specials needs. They received the same opportunities as us, but also ould have their own special class to help them out with their disabilities. Most of the individuals had a staff with them at all times because they were not able to do things on their own. Illustrate: part 2: Partner 1 Name: I learned from about Ideal Self. Ideal Self is basically when someone is influenced by someone else and they try to become them. His example was perfect on how children see an athlete and they want to become Just like them because of how good they are, according to the child. I mentioned to about a different example on how I saw it. Children like superheroes when they are young and IVe seen this frequently when a child wants to become Spiderman, Batman, etc Partner 2 Name: I learned from about the Latency stage. He explains to me that this stage is when children dont pay attention to opposite sex. Once he said that I thought about when I was young we used to say boys had cooties and girls had cooties. In the end that is what meant. His example made me laugh but it is true, when they are young they dont getting touched by the opposite sex. Topic Assignment-Psychology By eli_shorty

The History Of Dell Laptops

The History Of Dell Laptops Laptop or we can say notebook, It is a Enhanced type of a computer system. It is based Mobile computer technology; Laptops are usually light in weight. The weight may vary according to the material and machines used in the Laptops. Laptops run as mobile system. Means we can charge notebook it contains battery system, from the view of working and processing, notebooks (laptops) work as same as desktop computers, but they are less powerful at the same price of desktop, Laptops are expensive than desktops. Because desktops use materials which are bigger in size and consumes more power, so laptops use smaller and optimized components and power consumption is also less than desktops. Laptops have LCD (Liquid Crystal Display) and most of laptops use memory modules of different types for the place of Random Access Memory. Laptop has a inbuilt keyboard and device like mouse which is known as Touchpad which is used for moving cursor on the screen. Laptop companies:- Which was the first laptop company Answer of this question is still confusing because no one can answer the correct name. But now a day many laptops companies in Laptops markets. Following are the name of some popular laptop companies:- Apple Panasonic Dell HP Lenovo IBM Sony Samsung Toshiba Acer From the All above laptop companies Dell is known as top laptop company in U.K Laptop market. It is the highest laptop market shares and high share value.(evidenced ) Dell provides wide range of Apple is known for its Mac books and run only its Operating system. It is virus free and energy saver. The project titled NEW technology and the strategy of the U.K laptop market by comparing of the Dell and Compaq (Hewlett Packard) will help in understanding the UKs Laptop market and will analyse that which elements of both laptop companies marketing mix make contribution to the success of their products in market and help in Identifying that what type of strategy will be used to maintain and grow their share in the laptop market. Since this project will explore many things about the technology and ideas of laptop companies planning in growing sales. But mainly it will explore that how the appropriateness of strategies achieves their goals and will identify the successful and unsuccessful approaches in the marketing sales, and also will give idea about the customers mentality while purchasing the laptops, and this research will also give the idea about Laptop vendors and End-users, and by comparative study, this research will describe that how customers reacts to the changes in marke t?, and how the laptop technology has been changed in last few years? Earlier when I took this topic, I didnt know too much, but now when I completed, I am feeling comfortable because I chose very interesting topic. It gave me the idea about the thoughts of customers while they purchase laptop. 2. History of Laptop companies This project report will reveal information about two famous laptop companies, which are Dell and HP (Compaq). This section will provide information about history background of both laptop companies. Since these both companies have good market values and more latest technologies. 2.1 Dell Dell Laptop Company is not much older than other popular laptop companies, but it became popular and earned more market value in few years. Dell Company was formed by a person named Michael Dell. It is USAs computer hardware company and the headquarter of this company is in Texas. Currently this company manufactures, supports, and sells Desktop companies, data storage devices, PDAs, servers, laptops, network switches and Mobile phones and many more products related to technology. In 1996 Dell started selling computers via its website. In 1999 Dell overtook HP and became the Biggest Seller of Desktop computers. But it was known as PCs limited. So in 2003, in the yearly meeting of the company, all the stockholders approved the companys new name to Dell Inc In 2006, Dell was ranked as 25th largest company in the Fortune 500 list by Fortune magazine. Dell consistently improving its performance in market for last 15 years and providing better service than others. Firstly it was named PCs limited and its starting capital was 1000 American Dollar. Firstly it started selling IBM supported computers made from stock components. Then after one year, Dell invented its first computer which was called Turbo PC. Michael Dell believed that if we sell our product directly to the customers then our company could understand customers need bitterly so we can provide better and more effective solution of computers to meet customers need 2.1.1 History of Dell Laptops:- First series of Dell Laptop was released in 1989 and it was named 316LT. it had black and white screen and in 1991 , Dell introduced its first color screen laptops and its cost was nearly $4500- $5000. Since then, Dell is continuously improving its laptop performance and reliability as per customers demands and making it customer affordable. In 2006 Dell also started manufacturing AMD processor based laptops and computers. And in this company also purchased Alienware and released a series of laptops with the join name Dell Alienware. The Dell-XPS also, Dell released its many series of laptops. The other popular laptops series of Dell are:- Del-Inspiron Dell-Latitude Dell- Vostro Dell-Studio 2.1 Compaq/HP(Hewlett-Packard ) The Compaq/ HP is the one of the best Desktop and Laptop computer company, it is American company this company came in market in 1982 and later it was merged with HP and now became a brand name. Jim Harris, Bill Murto and Rod Canion formed this company and from starting, Compaq is producing IBM PC supported computers. 2.1.1 about HP Whenever we hear about Compaq, HP also comes in our mind and we think that these both are the same. But the reality is different, actually Bill Hewlett and Dave Packard was the students who formed HP. They were the students of Stanford University. In 2002 they merged with Compaq. Firstly they developed sound oscillators, and then they came in computer market. These days, HP is a common name in laptop and Desktop computer market. And the surveys show that HP tablet PC as well as Laptops are winning the trust and heart of the UK customers. 2.1.2 History of (Hp/Compaq) laptops The first laptop of Compaq Company was launched in 1983, it was a portable computer based on IBM PCs. All the software which was supported by IBM PC was also supported by Compaqs portable computers. In 1985, Compaq earned a turnover of half a billion dollars In 1986, Compaq launched its 16 bit computer which was based on Intel processors and had the frequency of 8 MHz and it pushed IBM back on the basis of performance and it became fast computer at that time. Till few years ago, Compaq was manufacturing products only related to the corporate world. But as the time passed, it came in retailer market and made a boom in computer and laptop market. In 2002, HP made an agreement and merged with Compaq for introducing themselves as the single-biggest entity in the computer industry. After this merge, HP pushed back Lenovo/IBM computer, Dell and other top companies. Compaq also invented Tablet PC notepad which has a pointing device just like pen, After the merging of HP and Compaq, some of the products got new name for example, Compaqs iPAQ PDAs were renamed by HP iPAQ , and logo of company became HPQ earlier which was CPQ of Compaq and HWP for HP. HP/Compaq laptops divided its laptops in some categories and manufactures and fixes cost according to their category. Like Versatile performance, mobility, Entertainment powerhouse, Special editions. HP is known as its Pavilion Series and other side Compaq was known as its Presario series of desktop and laptops. These all are categories has the customization option according to the users need and customers can customize them and get the best product according to their choice. The Technical changes in UK laptop market Changes in laptop technology in last 20 years. Change is the nature of world, every things changes with time, and after every change, it become better and more effective, just like the Laptops technologies are changing continuously as per the changes in time. As we all know that every technology no longer remains same, the change will be happen when people will want to move to the next and latest technologies with some better improvements then others. Continuously access to the new information and knowledge is provided by currently available technology and new growing technologies. Technology is changing for example, in first expensive and bulky PCs were developed, after that desktop computers came in market and then portable computers came in use, but throughout last 20 years, the laptop technology has been changed very rapidly, the changes in the laptop companies can be divided into four categories. These categories are as follows : Cost of the Laptops Storage capacity Processing speed Size and designs 3.1 Cost of the Laptops: In earlier time the cost of a laptop was nearly $2500, which was very expensive and an ordinary person cant afford this price of laptop but with the changes in time, laptops becoming cost effective and in current time, a student can also afford money for laptops and can do his usual school or college work via laptop. 3.2 Storage capacity: The storage capacity is also a point to be remembered while purchasing a laptop, because when a work is done on the laptop, then it require work to be saved somewhere on the laptop, and it requires storage place, in earlier time when the first portable computer was made , the it had only 32 MB Hard disk, but slowly-slowly storage capacity increased and 64 MB, 512 MB, 4 GB, 16 GB, 80 GB, 320 GB, 500 GB hard disk came in laptops and currently laptop with 500 GB Hard disk is much popular and widely used. 3.3 Processing Speed: When the first portable was launched, then it had a processor of only 8 MHz and at that time, IBM had processor with only 6 MHz, but with the time processor are also changed and speed and processing is increased, Intel Pentium III, Pentium IV, Dual core, Core 2 Duo, Core i3, Core i5, core i7 these all processor are introduced within last 20 years. Currently i7 is latest processor with the speed of 2.9 GHz. 3.4 Size and Design : With all above features of laptop, laptop is also improved at the view of size and Design, first portable computer was just like as typing machine and had only a little screen, but with the time, laptop improved and now become more attractive in design and more light in weight and small in size, and currently mini laptops are also used, which are called Net books Current laptops technologies in Dell In Todays time, many magazines appreciated the Dells laptop series and notbooks in U.K., in world, the first portable computer was made in 1981, and after few years, Dell launched its first laptop. 1989 In 1984, Dell started manufacturing his own laptop, and after 5 years in 1989, Dell launched its first laptop. It was named the 316LT. this notebook had a black white display 1991 In 1991, Dell launched its first laptop with a color screen and it was released at the Spring Comdex computer tradeshow in Las Vegas. And the price for this laptop was $4,500 1994 Dell launched its notebook first time with the lithium ion battery in this year. And this year, Dell broke every industry record for long battery life, and made the battery longer so with charging once, laptop can work easily for long time. 2000 In this Dell introduced Wi-Fi inbuilt in Laptops. And again Dell made a Boom in Laptop industry, Wi-Fi is a the name for products who allow access to a wireless local area network or wireless Internet connection. 2006 Dell added Blu-ray Disc technology to the laptop of its series, Dell latitude D series was announced. In this series. D-420, D-520, D-620, D-820 were came in market, Dell started selling its Inspiron Series globally 2006 to till Now In July 10, 2007, Dell launched its Vostro series , this was sold under the Home and small business lines, When Dell introduced vostro series, it retired its Dimension line. with vostro, Dell provided short er technical support time, if a customer want to get 24/7 technical support, then he has a option to purchase full support. Dell customers also got Express card expansion slot in vostro. After that, Dell introduced its best laptops models and series in market, Dell Studio, Dell Lattitude, Dell XPS, these latest models and technologies came with fastest processor options, HDMI ports, LED blacklit screens. eSATA ports, backlit Keyboard, variation in screen size of laptops, maximum products are available on Dell website for sale, many customizable colors, designs and features are available, dell also included a Face recognition and a finger print scanner system in some countries in the end 2009, Dell released Studio laptops with the a mobile Core i7 processor, but Dual core and core 2 duo options were also available, but they were categorized as lower level options, in 2010 Dell also introduced net books with extra improved features. How do Dell and Compaq sustain their position in market? Every company in the market have a position and always want to sustain its position in the market. For this, Every company uses some strategies and some process for making their sales better and remain top on the market. Dell and HPQ(Compaq) also follows some strategies and some process for growing their sales. Dell works on following strategies to sustain its position in market Direct Sales Partnership with Suppliers Research Development Customer Services Direct Sales : Direct sales means direct to customer. This is the best and most successful strategy of the Dell, this was followed for providing best product on effective cost. It was also called Eliminate the Middleman Strategy, Everyone knows that if a product is Sold directly to the end user, then it will reduce the cost of the product. Just like that Dell also sells its products direct to its customers. So that middleman will be eliminated and customer will get good quality product on company cost. Dell removed all the middleman retailers and started selling laptop directly to customers via Websites and other sources. Partnership with Suppliers : Dell planned to make combination with other suppliers, who sell Dell laptops. The Dell made partnership agreement with suppliers for the profit of both parties. Dell convinced them to Sell Dell laptops more and more with extreme priority. For that, Dell will provide them Dell laptops on low cost for Selling with Good Margin. When a supplier will get good margin on a laptop, then obviously he will focus on selling that particular product more and more. Dells this Strategy worked very effectively and got better results. Research and Development: The Dell always believed in selling laptops directly. Its Direct to Customer Strategy helped in getting much improvement and new Ideas of Development in technology. One of the reasons of Dell for being popular is the continuous and better development in Laptop Technology and product quality. Dell is consistently improving products and quality. The most important thing is that Dell always comes with a Product better than last one. So from last few years, Dell is winning heart of the customers specially students and professional persons. Dells research development department is very progressive and this strategy help a lot for being popular in Laptop industry. Customer Services: Dells customer services are Excellent and impressive. Dell provides 247 customer support. This Strategy helps Dell in making trust on customer about Service after sales. Because selling a product is not much harder but after selling, maintenance and providing support is very hard and important. Dell provides many types of customer services for improving company value. Dell provides technical support, Replacement of Defected product, online technical support, information about problems related to laptop. In early years Dell was moving backward because of its customer services. So after that companys chairman Michael Dell ordered to improve customers services and it helped in receiving Feedback from customers and it was a big help for Dell in improving product quality. HP(Compaq) works on following strategies to sustain its position in market Telling Stories approach Using Digital Media Opening doors a little Store to store strategy Telling Stories approach: Telling stories approach means transferring and giving message in a narrative or detailed way. This strategy generally follows the rule that Tell a story, what a customer want to hear means on what thing a customer believe, or what product and technology a customer want to buy, HPQs this approach help in making good relation with customers and made believe and develop relationship between customer and the Brand. This is most old and effective approach to make a laptop or companys brand efficient, effective and in touch. Using Digital Media: Using Digital Media approach has four different parts. Which are shown below:- First part is Partnering with MySpace, MySpace is a social networking site and HP made a partnership with this site to make a trust in customers about the brand and this strategy became successful in many aspects. The second part in this approach is contests on youtube.com for creating videos and by this HPQ got good results. Many people took part in this contest and got prizes and came to know about the products of HP(Compaq). The third part is HP idea labs. In this HP made and strategy which helped in getting better ideas from customers about the improvement in brands and getting good results. Opening doors a Little : A laptop company uses its Developer teams mind and its thinking in developing laptops. The employees who work in the company always thinks and try to develop something better than current. But what will happen if a company gets ideas from the customers and use it for improving its product quality. HP started this approach for getting new ideas from the customers and it helped in using customers talent in designing new products and technologies. For example recently HP started a competition on MTV to Design new notebooks and give these designs to HP and get money and many more prizes. After starting of this show, many customers participated in the contest and did their best in designing notebook with new technology. By this competition, HP got many new ideas for manufacturing and improving its laptops. Store to store strategy : Store to store strategy is an approach for improving sales of laptops. Basically it is a mini island type store within a large retail outlet. This island store is independent, exclusive to its own products and laptops, atmosphere and associates. The main aim of this strategy is to provide customers with an experience and that experience will exceed the expectations of the customers. Since every company follow different type of strategies to sustain its position in the laptop market . Dell has its strategies related to customers needs and HP has company need related strategies. Dell considers that the laptop market in other area of world is same as US and UK. But HP thinks that every region in the world carries variability in laptop market. So it changes its target according to the location and region. HP follows the principle of Polycentrism. Whereas Dell follows the principle of ethnocentrism. How the customer responds to the changes in market? Whenever there happens a change in market, customer quickly responds to the market, it may be Positive respond or may be negative respond and the companies also get affected by these changes, because whenever a change happens, a customer thinks that there should be new thing or new technology in the market. And according to that change, customers responds to the market. Due to changes in Market Customer Require more efficient technology with effective cost. Customer will require product delivery in short time, Customer will move toward new technology, so that old product technology will be ignored. New offers and schemes will be available in market. Competition will be more and more. When there will be a change in market and new technology will be introduced, then customer will think that he should get best laptop on reasonable price. Then it will be more difficult for a laptop company to manage good quality product on low cost.